5 Foods to Make You Feel Happier

5 Foods To Make You Feel Happier

If you’re struggling with low mood and feeling unhappy, it might be time to look at your diet.

What you eat can have a big impact on your mood, in much the same way that it affects your physical health.

Some foods can have a negative effect on your mood and wellbeing in general but on the plus side, there are also lots of foods that are known to boost mood and help you to feel that little bit better about life.

Here are 5 foods that can give you a natural mood boost:

Dark Leafy Greens

red-swiss-chard-2392728_640

Dark leafy greens in general are a great way to boost your folate levels. One study in particular has shown a strong link between depression and low folate levels so this is a really important nutrient when it comes to mental wellbeing.

Some of the dark leafy greens you can add into your diet include kale, broccoli, swiss chard and cabbage (the dark green kind).

Lentils

lentils can boost your mood and protect against depression

Lentils are another good source of folate and one cup can give you up to 90% of your recommended daily allowance of folic acid in particular.

Lentils have another important role to play for boosting your mood as they contain L-tyrosine, an amino acid that is used by the brain to make neurotransmitters (including dopamine). Studies have shown some promising results in using L-tyrosine to reduce depression.

Pumpkin Seeds

pumpkin seeds contain zinc and are a natural mood booster

Zinc is one of the nutrients that can be lacking in many people’s diets and a deficiency can make you more likely to experience low moods and even major depression.

Pumpkin seeds have another secret weapon for mood though. They also contain L-trytophan, which is a natural mood booster and can help with serotonin synthesis.

Get snacking on handfuls of pumpkin seeds to combat low mood!

Eggs

eggs help the body to produce serotonin and boost mood

Eggs are a great source of nutrition in general but they’re the perfect choice for boosting your mood too.

Amongst other things, they contain essential fatty acids that help your body to produce more serotonin, a neurotransmitter that is closely linked to mood.

If you have low serotonin levels, you’re more likely to suffer from anxiety, insomnia and depression.

Dark Chocolate

dark chocolate with cocoa can make you feel calmer

If you always want to reach for some chocolate when you’re feeling down, here’s some good news! One study showed that dark chocolate can help you to feel calmer and more contented.

There is a catch though – to get these benefits you need to be eating dark chocolate that contains a good amount of cocoa.

The flavanoids in cacao are the key factor and these aren’t present in chocolate that doesn’t have much (or any) cocoa.

Unfortunately this means that milk and white chocolate won’t boost your mood in the same way!

If you’re not already eating these kind of foods on a regular basis, try adding them into your diet and see if they can help you to feel a bit happier!

 

4 Ways Hypnotherapists Can Use Content Marketing to Get More Clients

4 Ways HypnotherapistsCan Use Content Marketingto Get More Clients

For most hypnotherapists, keeping a steady stream of clients coming through the door (or over the phone, if you also offer Skype and online sessions!) is likely to be one of your main stress points.

Most clients are only going to need a certain number of sessions before they’re able to overcome their issue(s) and move forwards and this can be just the one session for people looking to quit smoking, for example.

Word of mouth marketing from happy clients is one way to keep driving new business but what about reaching out to brand new clients who have no prior connection to you and may not even know that hypnotherapy can help them?

This is where content marketing can make a huge amount of difference to your business and help you to get in front of more potential clients.

If you’ve no idea where to start with this, I’ve got some tips to help you!

What is Content Marketing?

So, what exactly is content marketing?

It’s basically high quality information that will be useful and interesting for your potential clients, and it’s usually free for them to access.

This can come in quite a few different forms, including:

  • Blog posts
  • Lead magnets such as free downloads to capture subscriber emails
  • Guest posts
  • Emails (for after you’ve nabbed those all important subscriber emails!)

Why Use Content Marketing?

A lot of hypnotherapists are still relying on sites that are rather basic in terms of the information they provide and hoping that clients will reach out to them by phone or email to arrange a consultation or ask more questions.

The downside of this set up is that a lot of potential clients won’t do this, especially if they’re considering a few hypnotherapists in their area.

Most potential clients are going to want to know more about you (both as a hypnotherapist and a person), which you’ve probably got covered on your website already.

They’ll also be likely to have looked online to find out more about how hypnotherapy can help them with their particular situation. For example, maybe they’ve been looking for more details on whether they can quit smoking, lose weight or reduce anxiety through hypnotherapy.

If you’re not using content marketing, you’re relying on these clients deciding that hypnotherapy is the way to go and then looking up hypnotherapists in their area. This is fairly high risk as there’s no guarantees that they’ll ever come across your website, especially if you’re not optimising it for the kind of keywords that potential clients are using to find a hypnotherapist near them.

With content marketing, it can be a whole different ball game. If they can get this type of information on your site, there’s a lot more chance that they’ll find their way there when they start searching.

These same clients are more likely to find you and want to work with you so you can get ahead of your competitors and draw in more business.

This makes content marketing a great move for making you more visible as a hypnotherapist to the very people who are already interested in hypnotherapy as a solution to their problem(s).

Sounds good, right?

4 Examples of How Content Marketing Can Get You More Hypnotherapy Clients

Some of the ways that content marketing can help you to reach new hypnotherapy clients are:

Blog Posts

A regularly updated blog can bring more traffic to your website (some of which may then convert into more clients) and highlight your expertise as a hypnotherapist.

The key is to ensure that your blog posts are targeted at people wanting information of particular topics and writing with potential clients in mind.

If you optimise your blog posts for keywords that can help with this, potential clients are a lot more likely to find you.

Writing blog posts around topics that potential clients want information on can be a smarter move than having this same information on static pages on your website. Blogs are designed to be updated more than static pages so they’ll be crawled more often by search engines and are a great way to start ranking for keywords that can get you noticed by potential clients.

Having some information on static pages for the topics you treat a lot is still a good move as it can help you to rank for these keywords too but you can go into a lot more detail in blog posts. Google loves in depth, high quality content and it tends to rank better as a result.

Lead Magnets

Offering a free download on your website can be an easy and effective way to attract new subscribers to your email list.

For example you can do this through a free self hypnosis download or a short eBook with tips on how to choose a good hypnotherapist (to reach out to people who are looking for this kind of information).

Whatever you chose to offer, it should be genuinely useful for anyone who downloads (but not give away too much … you still want them to come and see you, obviously!).

Don’t have an email list at the moment? You’re missing a great opportunity to build trust with people who are interested in hypnotherapy but may not be ready to work with you right now. Maybe they don’t have the spare cash or just don’t feel ready to take that first step yet but they could be warmed up to the idea through your emails ready for when they decide to make contact with you.

Once you have potential clients on your email list, you can keep them updated with new blog posts that they may not see if they don’t visit your site regularly), offers and useful tips around issues you commonly treat, for example.

And if you want to take this to the next level, you can offer a range of lead magnets relating to specific issues that you treat and then arrange a series of autoresponder emails based around this. For example, you may offer a free download relating to weight loss and set up an autoresponder series that includes an offer specific to your weight loss sessions that are only available to people on your email list who have signed up through that particular download.

Videos

A short video on your homepage that features you talking about some of the main questions you get from clients can be a great way to build trust and show potential clients what they could expect if they come to you over another hypnotherapist.

This can be very powerful for hypnotherapy given that clients need to feel totally comfortable with you for hypnosis to get the best results. This video can help them to get a feel for how you speak, how you come across and whether they like the idea of working with you on a 1:1 basis.

If they’re considering more than one hypnotherapist, this could be just the push they need to reach out to you for a consultation.

Guest Posting

Guesting posting on other people’s blogs is another smart move and can help to grow your expertise/authority as a hypnotherapist, drive traffic back to your website and improve your SEO.  Ideally you’ll want to guest post on high quality sites that are read by potential clients.

Isn’t This Time Consuming?

If you’re already seeing at least a few clients, you’re probably wondering how to get time to fit content marketing into your busy schedule.

If you’re really pushed for time, you’re best to choose one tactic and do it as well as you can rather than trying to do them all and only skimming the surface.

If you just don’t have the time at all or you don’t relish the thought of doing content marketing, you can always look to outsource it to a writer who has experience in doing this for other hypnotherapists (like me!).

If you’re a hypnotherapist and have any questions about how to go about content marketing, feel free to email me and I’ll get back to you as soon as I can.

Or if you want to know more about the services I offer to health & wellness professionals (including hypnotherapists – I’m currently working with quite a few) and what it’s like to work with me., just check out the links.