How Health Coaches Can Use Content to Get More Clients

How Health coaches can use content to grow their business

Content marketing can be hugely effective for growing your health coaching business. Before we dive into talking about how to use content to get more health coaching clients, let’s talk briefly about why it can work.

Creating high-quality content is a must. Your goal is to get in front of and connect with the kind of people who are in need of your health coaching services. To do this well, you need to know their pain points and be able to build a rapport with them.

Content marketing is a long-term strategy — you probably won’t get a ton of new clients overnight but if you stick at it, it can bring results.

Offer Value

The golden rule for most of your health coaching content is this: offer as much value as you can to potential clients. Inform and educate your audience about different aspects of health and wellbeing, for example. This can help build awareness of your services, which is a key part of your sales funnel.

When people sign up for coaching sessions with you, they’ll have a great idea of what to expect from you as they’ll already be impressed with the content you’re creating.

Think About Your Sales Funnel

You may get the odd client who signs up on the strength of one piece of content but most of the time, it’s a way to feed potential clients into your sales funnel. This can involve signing up for your email list, joining a private Facebook group or arranging a consultation session, for example.

Use the call-to-action on your content to start moving clients through your sales funnel. Getting them on your email list or in a Facebook group can work great for this. They’re a much more personal way to interact with potential clients and can a big return on ROI.

Don’t Oversell

One of the biggest content-related mistakes that health coaches make? Going overboard with the hard sell and not trying to make an emotional connection with potential clients.

Obviously, you want people to sign up for coaching sessions with you but it’s incredibly off-putting if the bulk of your content is focused on this. Aim for an 80/20 split between offering value and promoting your health coaching services.

Be Relatable

Sharing your health and wellness journey helps to show that you’re a real person who has achieved results for yourself and can do similar for clients. It can also help you tap into the main pain points of your audience since they’ll likely be struggling with the same type of issues that you’ve successfully overcome.

Niche Your Audience

As a health coach, it can be tempting to try to appeal to everyone with your content. This can mean that you cast your net really wide and fail to strike the right connection with any particular set of clients. And ultimately, that makes your content less effective.

Niching down to a specific audience can avoid this. It’s why so many health coaches choose to work with a very niche group of clients and focus their content on topics that appeal to their pain points. This could be busy moms who struggle to take care of themselves or women over 50, for example.

Commit to a Regular Posting Schedule

To get the most from the content you put out, pick a consistent schedule and stick to it. You might choose to upload new blogs every other Tuesday, send out emails every fortnight or upload a new Youtube video on Fridays, for example.

Posting new content weekly, fortnightly or monthly tends to have the best results — going months without a new piece of content can negate the benefits of using content to grow your health coaching business.

Your audience may even start to look forward to getting your emails in their inbox on a specific day or being able to read your next insightful blog post.

Posting regularly can be daunting when you’re super busy and this is often when you might think about working with a copywriter to either take care of your content needs altogether or support your efforts when you look likely to fall behind with your posting schedule.

If you need a hand with creating effective content for your health coaching business, send me an email to talk about your needs!


How to Use Video Sales Letters to Grow Your Health Business

Did you know that using video sales letters (VSL) in your marketing efforts can seriously ramp up your conversions?

If your health and wellness business isn’t already using video sales letters (VSL), you’re missing out on a great way to sell more products and services.

Using VSL can be much more effective for communicating your message to potential customers and clients, and for engaging and informing them.

Written content will often be skimmed or read at speed but video is much more likely to be consumed in full and can be hugely effective at keeping your audience interested. This is why even long form VSLs can perform a lot better than the equivalent amount of text on a sales page.

The end result? You can quickly build a solid relationship with your audience and move them along your sales funnel at a faster rate. It’s also a fun way to introduce prospects to your products or services.

If you’re targeting a younger audience in your marketing, stats point to video as a key way to engage them.

Chances are, your competition hasn’t started to use VSLs in their marketing. And that means that you can jump in and start engaging more potential customers and clients.

What to Know About Creating Effective Video Sales Letters

Chances are, your competition hasn’t started to use VSLs in their marketing. And that means that you can jump in and start engaging more potential customers and clients. 

Ready to learn some tips for writing a strong VSL script?

  • Tap into a major pain point that your audience is currently struggling with and make that clear from the very start of the video. Tell your viewers exactly what type of problem you’ll be solving for them by the end of the video. You can take this up a notch by letting them know why it’s important to tackle this problem right now. When it’s done right, this type of introduction will mean that your audience is desperate to find a solution to the problem … right now! 
  • Most viewers will have doubts or objections that make them reluctant to fully buy into the solution that you’re offering. This is part of human nature and you need to make sure that your VSL addresses these and overcomes them. 
  • Use as much data and research as you can to build trust with your audience. Let them know why they should put their trust in the solution you’re offering. 
  • Highlight the benefits that your product or service offers. This is where many businesses go wrong as it’s easy to slip into highlighting features, rather than the benefits. 
  • Keep a conversational tone to the script. Ideally, you want the script to be written as though the voiceover is speaking directly to your audience, in much the same way that a friend would talk to them. 
  • A strong call-to-action is really important. Written sales letters and sales pages always look to include this and VSLs are no different in that respect. Emotions such as fear can play a part here in convincing your audience that at best, nothing will change if they don’t take action (and that things could well get worse). 
  • Following this up with a no risk guarantee can take away one of the final doubts or objections that may still be lingering for your audience. 
  • Testimonials and other social proof can help your audience to feel compelled to buy. 

How to Write a Great About Page for Your Health Business

The About page is one of the most visited pages on the average website and for a lot of people, it’s also one of the most difficult to nail.

One big mistake that many health businesses make? Putting the focus solely on yourself and glossing over what you can do for your customers/clients.

Health and wellbeing is a hugely personal area and it’s vital to build trust as much as you can. Your About page is a great opportunity to do this, as long as you can strike the right tone and balance.

It’s true that your readers will usually want to know a little bit about who you are and what your business does but they have bigger concerns when they land on your About page … namely, how you can help them to improve their health and whether you’re the best fit for their needs. This is why it’s so important to write your About page with your audience in mind.

A few tips for writing an effective About page:

  • Have an in depth understanding of your audience before you write a single word of your About page. Not entirely sure who your customers/clients really are? Do a bit of delving first and get this part nailed. Doing this means you can resonate with your audience more effectively and they’ll know straight away if you’re the right fit for their needs.
  • Highlight your journey to where you are right now. A personal story can work great for this. Most readers will be turned off by a dry list of facts and you’re more likely to connect with them if they can see parts of themselves in your brand journey. This can be particularly effective if your journey was prompted by issues and problems that your audience is likely to be facing right now.
  • Focus on your customer needs. Briefly introducing a problem that your audience is facing can set this out right from the start. You don’t necessarily need to go deep in terms of emotions but you’ll want to make it obvious to your audience that you understand where they’re at and where they want to go in the future.
  • Once you’ve made it obvious how you can help your audience, you can move onto talking a little more personally about yourself. This isn’t always going to be relevant to your business but you can build more trust by doing it, especially if you’re a smaller company. Sharing personal info that isn’t relevant to your business (such as hobbies) can help you to connect on a deeper level with readers who are already sold on what you can do for them.
  • Finishing things off with a call-to-action (CTA) can avoid the chances of people moving away from your site without taking the time to connect with you for the future. A CTA can be anything from signing up to your newsletter to connecting with you on social media. Whatever you choose, try to make sure that it’s something that will keep you front of mind going forwards.
  • Don’t be afraid to weave in your personality, especially if you already have a fun brand voice on other pages of your website.

Health Benefits of the Ketogenic Diet

Raise your glass

The Ketogenic Diet is all about encouraging your body to burn fat as its main fuel source, rather than glucose. This is known as ketosis and it can have a lot of benefits for your health. In a nutshell, the Keto diet is a high fat, low carb way of eating.

What Can the Keto Diet Do for Your Health?

You’ll probably have more energy. The first few days aside, a lot of people find that they have more energy when they’re following the keto diet and using fat as fuel.

It can help to manage type 2 diabetes. The carb restrictions can help to manage type 2 diabetes, according to studies. A one year study of people with type 2 diabetes found that being in ketosis led to more stable blood sugar levels. The Keto diet can also support weight loss, which is important for managing type 2 diabetes.

Heart health can improve. It’s true that you’re eating plenty of fat on the keto diet but these are good fats that support heart health. According to

studies, some of the cardiovascular markers that can be improved through a low carb diet include triglycerides and systolic and diastolic blood pressure. At the same time, levels of “good” HDL cholesterol improved.

Inflammation markers can reduce. These days, we know that inflammation is strongly linked to lots of health problems, including heart disease, autoimmune disease and diabetes. Following a low carb diet has shown great promise for reducing markers of inflammation, including high-sensitivity C-reaction proteins (hsCRPs) and white blood cell counts.

You might sleep better. After your body has adjusted to being in ketosis, you may find that your sleep is deeper and better quality than before.

Your cognition may improve. Early research has suggested that the brain might run more efficiently on ketones than glucose. Healthy fats can also help to protect your brain against inflammation. If you’ve been suffering from brain fog and other cognitive issues, going keto can potentially improve the situation.

It can reduce dangerous visceral fat. As you may know, storing too much fat around your middle is linked to a higher risk of heart disease, diabetes, stroke and Alzheimer’s Disease. Visceral fat is stored around your organs, namely the kidneys, liver and pancreas. It lies underneath the subcutaneous fat and it’s definitely not something you want to have a huge amount of. The Keto diet can help to cut visceral fat more effectively than low fat diets.

What About Side Effects?

There can be some side effects to deal with as your body moves into ketosis and these can start happening within days of first starting the Keto Diet. Some of the drawbacks include constipation, bad breath (that will often smell like nail varnish remover!), fatigue and flu-like symptoms. You might also find that it feels harder to exercise. These tend to disappear once your body gets used to being on the keto diet.

If you’re on medication for diabetes or high blood pressure, talk to your doctor before trying to go keto.

What to Eat on a Ketogenic Diet?

Most of your calories will come from fat and this accounts for as much as 70 per cent of what you eat each day. Alongside this, protein makes up another 15 to 25 per cent and the rest is carbohydrates.

Generally, you’ll be restricted to 20g of net carbs or less to get your body into ketosis. When your body doesn’t have enough carbs to burn for fuel, it’ll switch to fat instead.

Fat can come from avocado,  some nuts, coconut and olive oils and high fat dairy such as cheese and butter (preferably grass fed butter).

For protein, you can eat fish, unprocessed meat  (preferably grass fed) and eggs. You don’t need a huge amount of protein as keto is focused more on high fat than high protein.

What Not to Eat on a Ketogenic Diet?

With the Keto Diet, there’s a lot that you can’t eat. This includes grains, legumes, pulses, root veg and most fruit (excluding berries, which are okay to eat). Processed carb rich foods and sugary foods are out. That means no cake, biscuits, ice cream, rice, potato and pasta, for example.

How to Activate Your Body’s Self Soothing System

Raise your glass(2)

We all have a natural self soothing system that can bring us back into balance after stressful periods but it’s not always easy to tap into this, especially if you’ve been super anxious for a while. It can also go awry due to childhood experiences. Here’s some good news though: when you know how, you can activate your inner self soothing system and bring about a sense of calm.

Why Your Self Soothing System is So Important

A self soothing system is all about the way our bodies return to calm, even after you’ve been stressed. This is super helpful for making decisions and getting your body’s systems back into a state of calm.

With a self soothing system, you live in a state of heightened awareness. If you tend to feel constantly on edge and hyper alert to threats, it’s probably linked to not activating your self soothing system. It’s exhausting and leads to a lot of stress related physical symptoms.

Self soothing is linked to the vagus nerve, which runs from your brain to your gut. It’s tied into the parasympathetic nervous system (also known as the “rest, digest and heal” state). This helps to reset your body after it’s been affected by a stressor and brings you back to a more reflective state.

When the parasympathetic nervous system is activated, your body is balanced and there’s a lot less stress on your heart and other organs. As an added bonus, lower cortisol levels means you’re also likely to have better immunity and find it easier to keep a healthy weight.

It can help you to reduce the “fight or flight” syndrome and the many physical effects it can have on your body. Struggling to break away from anxiety? It could be a sign that your vagal tone isn’t as strong as it could be.

One more thing to know about the self soothing system? Self soothing and self compassion in general is linked to the caregiving system. Because it helps you to release more of the oxytocin chemical, it brings about feelings of trust, safety, calmness and compassion for yourself – much the same as when you were very young and felt safe in your mother’s arms.

Self Soothing Activities

A few things that you can do to tap into your self soothing system:

Deep breathing helps the “out” breath to flow slowly and calmly. Ideally, you want your “out” breath to be longer than your “in” breath. For self soothing breathing exercises, you definitely want to be breathing from your diaphragm.

Spending time on a body meditation scan can also be self soothing. Go through each part of your body in turn, noticing the tension that you may be holding there and imagining it flowing away.

Going into a “safe” place in your mind can be a go to option for self soothing. The exact location of this place is going to be unique to you and can be anywhere from a beautiful, peaceful setting to a place you’ve always felt safe and happy in the past. Wherever your choose, go deep and focus in on what you can see, hear and smell in your “safe” place. This helps you to go back there whenever you need to.

Putting your hand on your stomach or across your heart can help you to feel calmer.

Massaging your forehead stimulates the trigeminal nerve, which brings the vagus nerve and self soothing system into action.

Hugs encourage the release of oxytocin, also known as the “love chemical”. You can get the same effect by hugging yourself and weird as it may sound, it can tap into your self soothing system.

Yoga can act as a self soothing activity as it helps to turn on the parasympathetic nervous system and encourages your body’s natural healing systems to come into play. It’s also a great way to bring cortisol levels down to a healthy level. The “touch” elements of many yoga poses also have a self soothing effect.

Mindfulness, meditation and tai chi are non judgemental in their nature and are super helpful for developing good vagal tone. They also release more of the neurotransmitter, GABA, which the vagus nerve encourages production of to calm you down and reduce anxiety.

Lying on the ground can feel supportive and safe. Pulling your knees up towards your chest in a nod to the fetal position is also soothing and nurturing.

Create Self Soothing Experiences

These typically involve more than one of your senses to really tap into the soothing effects. For example, you might look to engage your sense of smell, sound and taste by indulging in a scented bubble bath while also sipping on a delicious hot chocolate and playing your favorite music.

Self soothing strategies tend to be totally unique to you so your own personal go-to soothing experiences might be very different to other people’s strategies. Experiment with a few different combinations that involve your senses and see what works for you.

Avoiding Weight Gain Over the Holidays

With so much tempting seasonal food on offer over the holiday season, it might seem inevitable that you’ll put on a few pounds. Between November and January, lots of us put on at least one extra pound (and sometimes a lot more!). And most people don’t lose this either, which is definitely a big incentive to try to avoid putting on extra weight over the holidays. With a few savvy tips, you can enjoy the holidays AND keep your weight under control.

Balance protein and carbs

During the holiday season, a lot of meals and snacks will be carb heavy with not much protein. This can ramp up your appetite as protein helps to fill you up and is also useful for maintaining a healthy weight. Trying to balance carbs with some protein can be super important for avoiding overeating. Adding some meat, poultry and fish to your plate over the holiday season can help with this.

Don’t skimp on fiber

Another nutrient that holiday food can lack is fiber. This can also help to keep you feeling fuller for longer. Vegetables, legumes, whole grain, nuts and seeds all add some all important fiber to meals and snacks.

Bring your own dishes

If you’re invited to a holiday party and are worried that the dishes on offer will hinder your efforts to not gain weight, ask your host if they’re okay with you taking along your own healthy dish. This gives you a lot more control over what you’re served as you can make sure that it’s healthy and filling.

Work in extra activity

Look for ways to get a little more active while you’re running holiday related errands. Park the car further away from the store, for example. It’s super easy to get more steps in without doing anything special. And it’ll probably be easier to get a parking space too!

Get active with family and friends

If you usually sit around with friends and family during the holiday season, try getting a bit more active together. Even if it’s just a gentle walk, it’s a lot better than nothing. Plus, you won’t be focused on food!

Don’t skimp on sleep

Burning the midnight oil during the holiday season can make you more likely to put on weight. That’s because not getting enough sleep makes you snack more, according to studies. Lack of sleep can also throw your metabolism out and make it harder to keep your weight under control.

Keep stress under control

The holidays can be a super stressful time and this can be bad news for your weight. Chronic stress can mean a continuous production of cortisol, a stress hormone that is released during the stress response. High cortisol levels are linked to weight gain, especially belly fat, and you’re more likely to turn to unhealthy foods.

If you start to feel overwhelmed with everything you have to do during the holiday season, taking steps to manage your stress levels can help to control your appetite and weight. Meditation, mindfulness, yoga and journaling can all help with this.

Factor in liquid calories

It’s not just the contents of your plate that matters from a weight gain perspective … what you’re drinking can be super important too. Sugary and alcoholic drinks can be a huge culprit in consuming extra calories and they’re widely available throughout the holiday season. This can mean that you end up putting on weight, even if you’re really careful with eating. Drinking alcohol can also mean that you snack more, which is a double whammy for weight gain. Sticking to one or two drinks and alternating with water in between can help to manage both the calories in your drinks and on your plate.

Downsize your plate

The bigger your plate, the more likely you are to eat more so it makes sense to swap down to a smaller plate. This might seem obvious but making a simple change like this can make a big difference as to whether you gain weight over the holidays or not. Experts tend to agree that more white space encourages the need to cover it with food so the less white space you have, the better! Another trick is to cover the white space with salad to fool your brain into putting less food on the plate.

Rope in a like minded buddy

If you have a friend who is also committed to avoiding weight gain over the holidays, get them on board as an accountability buddy. Check in with each other regularly to talk about your goals and any temptation you encounter. It’s only human to feel tempted by delicious looking holiday food but a quick chat with a like minded buddy can get you back on track.

Your Period: What is “Normal”?

Raise your glass(1)

How much do you really know about what counts as a “normal” period? Things like how much blood you should be losing and how much pain is considered is par for the course can obviously be quite personal to you but there are some questions you can ask yourself to see if your periods are anything out of the ordinary.

  1. How much blood is it okay to lose?

It can feel as though you’re losing a lot of bleed during a period but most of the time, it’s not as bad as you think. Most women will only lose up to 16 tablespoons of blood – although it may look like more! The average is around 6-8 tablespooons.

How can you tell if your periods may be considered heavy? A few signs can include:

  • Regularly needing to change your sanitary protection every couple of hours (or sooner)
  • Passing blood clots that are bigger than a 10p coin
  • Leaking through your sanitary protection to your clothes or bedding
  • Periods that last longer than 7 days

Endometriosis and fibroids are some of the things that can cause heavy menstrual bleeding. If your periods have suddenly become heavier and/or you’re getting bleeding in between periods, it’s worth speaking to your doctor about these changes.

Heavy periods can open the door to iron deficiency anaemia so you’ll definitely want to eat plenty of good sources of iron to replace the blood you’re losing.

  1. What about blood clots?

Blood cots are generally pretty normal, unless they suddenly become bigger than the ones you have passed in previous periods. As a general rule of thumb, anything bigger than a 10p coin can be linked to heavy periods.

  1. How much pain is ‘normal’?

Some lucky women get relatively pain-free periods but for most of us, there will be at least some pain and cramping involved. Unfortunately this is pretty normal – unless it’s excruciating. Intense period pain can be a sign of dysmenrrhea, which is the medical term for painful periods. It’s often linked to other conditions such as endometriosis.

  1. What if the blood isn’t always red?

Don’t freak out if your menstrual blood isn’t bright red. It won’t always be! The colour can change during your period and often gets darker towards the end. It may even become brown as your period tapers off. This usually just means that old blood is on its way out.

  1. What if you miss a period?

Missed a period altogether? You could be pregnant but that’s not the only possible culprit. Hormonal factors and chronic stress can lead to you missing a period or two.  If you miss more than one period and you know you’re not pregnant, it’s a good idea to see your doctor and rule out underlying health problems.

  1. Irregular periods

Some women know exactly when their period is going to hit but it’s not always that straight forward. If you never seem to know what your period is going to do and when, it can make life very miserable.

Sometimes it can be down to stress and anxiety but the problem can run deeper than this.

If you’ve lost a lot of weight or have been overdoing it on the exercise front, it can lead to changes in your menstrual cycle.

Your periods can also suddenly change if you’ve recently switched your usual type of contraception (including switching to a different contraceptive pill).

Some health conditions can make your menstrual cycle go crazy. With Polycystic Ovary Syndrome (PCOS), you may only have a few periods in the average year. Or you can go completely the other way and have more than one period a month. Thyroid problems can also affect your periods.

If your periods have suddenly gone haywire, speak to your doctor about possible reasons why.





Summer Travel Tips: How to Help Your Digestion

summer travel tips digestion

Any situation that is a break from the norm can throw out your digestion and vacations are no exception! Travelling can upset the delicate balance in your gut before you even get to your destination. And while you’re there, eating different foods and over indulging can put extra stress on your digestive system. Here are some tips for helping your digestive system while you’re away.

Eat Mindfully

Digestion starts from the moment you put food in your mouth and this means that how and why you eat can be really important. Eating mindfully slows down your eating and gives your body more of an opportunity to digest your food. Even if you tend to eat mindfully at home, this can be pushed aside when you’re travelling.

Drink Plenty of Water

Staying well hydrated helps to keep your bowels moving. Bottled water is often the best choice as local tap water isn’t always safe to drink. Go for still water over sparkling if you’re prone to bloating and gas.

Herbal teas can also promote good digestion, especially ginger and peppermint. Bonus points if you can get hold of fresh ingredients and make your own teas.

Get Plenty of Fibre

A change of environment can often affect your bowel habits – and not always for the better! If your digestive system is out of balance, you may find that constipation is a bigger problem than normal, especially if you’re eating different foods while you’re away. Eating plenty of fiber will help to keep you regular and make constipation less likely. Good sources include fruits, vegetables, oatmeal, whole grains, seeds and legumes.

Eat Fermented Foods

Kefir and sauerkraut are just two examples of fermented foods that can improve your gut health. They promote the “good” bacteria and help it to thrive so your gut environment is balanced. Probiotics are another smart move if your gut could do with some healing, whether it’s through “live” yoghurt or supplements.

Preventing Diarrhoea

Some of the common culprits for getting diarrhoea and other digestive troubles while you’re on holiday include:

– Staying away from unpasteurised foods and drinks

– Not eating raw fruits or vegetables unless their skin can be peeled

– Using bottled water to drink and clean your teeth

– Not having ice in your drinks if you can’t be sure that it was made from bottled water (rather than tap water)

– Not eating too many foods that are greasy or fatty or going overboard with lots of fibre (which can lead to diarrhoea and gas if you)

– Eat fairly small meals and avoid eating too close to bedtime, especially if you’re prone to heartburn



What is the Link Between Anxiety and Gut Health?


When it comes to your mental wellbeing, your gut may play a much bigger role than you think. Research is now suggesting that there can be a very strong link between your gut and your brain, to the extent that your chances of developing anxiety or depression may  be heavily influenced by the health of your gut. Here’s what to know about the connection between your mental health and what’s going on in your gut.

Stress and Your Gut

The gut is heavily linked to your emotions and no doubt you have personal experience of this. We’ve all felt sensations such as nervous butterflies in the stomach or feeling sick when we’re anxious, which is physical evidence of the connection between your mind and your gut.

Stress can physically affect the gut in other ways too, including how it works. It can encourage the walls of the gut to contract, which can be a factor in bowel movements – especially diarrhoea. Stress can cause food to move through the digestive system more quickly than it would otherwise do and this can result in loose stools and frequent bowel movements.

Studies have also suggested that people with GI disorders are sometimes able to improve their symptoms if they receive psychological therapies to help them to manage stress and anxiety, and often see a better response compared to people who are only receiving “conventional” treatment.

What Science Says

Studies on mice carried out by University College Cork showed a strong connection between gut microbes and mental health. In particular, low levels of microbes in the gut were linked to depression and anxiety. The mice who were bred to be “microbe free” were a lot more anxious than the mice who had higher levels of microbes in their gut.

The theory is that microbes in the gut have an impact on key areas of the brain, notably the pre-frontal cortex and amygdala. Both of these areas are linked to anxiety, depression and other mental health conditions.

Probiotics have also been the focus of some studies, with research suggesting that probiotics could even work as well as Diazepam and Citalopram in improving mental health and reducing anxiety.

How to Improve Your Gut Health

So, what can you do to get a healthier gut environment and help to improve your mental health?

Probiotics are a great place to start. According to some studies, they can reduce anxiety so it’s definitely worth increasing your intake or starting to take them for the first time if you suffer from anxiety. Fermented foods such as sauerkraut, kefir and yogurt are examples of how you can add probiotics to your diet or you can try probiotic drinks if you prefer.

Prebiotics are another smart move. They aren’t quite the same as probiotics but they’re just as important – perhaps more so given that they help probiotics to work more effectively.

There is still a lot for us to know about the gut-brain connection but the evidence so far strongly suggests that your gut health can have an effect on how likely you are to experience anxiety, depression and other mental health conditions. Improving your gut health can potentially do more than just improve your digestive health and can also have a knock on effect for your mental health too!


What Are the Different Types of Psoriasis?

different types of psoriasis

Psoriasis is essentially an autoimmune condition that develops when your immune system encourages your body to produce new skin cells far more quickly than normal.

Psoriasis is a bit of a “catch all” term as there are actually a few different types of psoriasis that can have their own set of symptoms. This means you can have an entirely different experience of psoriasis compared to someone else who also has the condition, depending on which type you have. It’s also possible to have more than one type of psoriasis at the same time.

Plaque Psoriasis

This is the most common type of psoriasis and shows itself in some of the more traditional symptoms of the condition. This includes red, raised patches of red skin topped with a build up of silver-white scales due to an excess of dead skin cells.

It can often appear on the scalp but it can also develop on other parts of the body too.

It is usually itchy but can also be painful and sore and make the skin crack and even bleed.

Treatment for plaque psoriasis generally involves topical treatments to remove build up of scales and reduce the redness underneath. On the scalp, this can include shampoos containing a combination of coal tar and coconut oil. Elsewhere on the body, corticosteroids may be prescribed, along with treatments that suppress the immune system and reduce the number of skin cells being produced.

Guttate Psoriasis

This type of psoriasis is fairly common in children and young adults and can develop after a bout of strep throat or another infection or illness. It is one of the most common forms of psoriasis after plaque psoriasis.

It is characterised by small, drop or dot shaped lesions. There can be scales on top of these but the end result isn’t as thick or raised up as plaque psoriasis. These symptoms can sometimes disappear as quickly as they developed but they can also come and go in much the same way as most psoriasis types.

Treatments for guttate psoriasis can include topical creams (that sometimes contain steroids), corticosteroids and immune suppressants.

Inverse Psoriasis

This type of psoriasis crops up most commonly in skin folds such as the groin, the underarms and underneath the breasts. Inverse psoriasis tends to be shiny and smooth in its appearance, unlike most other forms of the condition. Another difference is the fact that inverse psoriasis tends not to be dry or raised up in its texture; instead, it is usually moist.

It can accompany other types of psoriasis so you may find that you have it in skin folds and also have another form somewhere else on your body.

Topical creams can be used to tackle inflammation and irritation but treating inverse psoriasis can be tricky given the sensitive nature of some of the areas it develops in. Steroid creams can be a problem for longer term use as they can thin the skin. Other options include treatments that stop the immune system paving the way for psoriasis symptoms and phototherapy (with ultraviolet light) for more severe cases.

Pustular Psoriasis

This type of psoriasis presents itself in the form of pus-filled blisters surrounded by areas of red skin, often on the palms of the hands and soles of the feet. Although it looks nasty, it’s not contagious. The blisters are actually thought to be filled with white blood cells rather than anything that can be infectious.

Treatment for pustular psoriasis can include topical treatments, phototherapy (with ultraviolet light) and sometimes, immune suppressants.

Erythrodermic Psoriasis

This is one of the least common types of psoriasis but it’s by far the most severe kind. It can affect large areas (potentially most of the body) and has an intensely red and fiery look. It tends to be very itchy and can also be seriously painful too. The skin can actually peel off, which is an indication of just how serious this form of psoriasis can be.

If you think you might have developed it, you should seek medical advice as soon as possible as it can potentially be life threatening.